We just reported about Gwen Stefani and her new line of kids eyewear, now Lady Gaga is getting in on some retail action.
Tiffany HardWear, has announced a new collection of jewelry being promoted by Gaga herself.
The company will unveil behind the scenes footage of the campaign for the first time tomorrow at Tiffany.com. The campaign features portraits of Gaga wearing Tiffany earrings, bracelet and necklace.
In a statement, Gaga says, “I love Tiffany HardWear because it’s different and elegant — but it’s not what you would expect of elegance. That’s like me I think — I’m a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.”
The Tiffany HardWear collection will be available in stores on April 28th and online starting May 2nd.
Check out this video preview below: