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Princess Falls to Number 2 After 11-year Reign

More children this year than ever before will be celebrating Halloween dressed as their favorite superhero, as princess costumes fall to the number two spot after an 11-year reign, according to the National Retail Federation Halloween Consumer Top Costumes Survey conducted by Prosper Insights & Analytics. Spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants planning to purchase costumes this year.

More than three million children will dress as their favorite action or superhero, 2.9 million will dress as their favorite princess and 2.5 million plan to dress as a cat, dog, bunny or other animal.

CHILDREN’S COSTUMES

  1. Action/Superhero
  2. Princess
  3. Animal (Cat, Dog, Lion, Monkey, etc.)
  4. Batman Character
  5. Star Wars Character
  6. Tie: Witch AND DC Superhero (excl. Batman)
  7. Frozen Character (Anna, Elsa, Olaf)
  8. Marvel Superhero (excl. Spiderman)
  9. Zombie
  10. Spiderman

As millennials plan for their party attire for Halloween weekend, more than nine percent will reach for a Batman costume, followed by 6.1 percent opting for witch hats and brooms and five percent planning to dress as an animal.

ADULTS 18-34-YEARS-OLD

  1. Batman Character (Batman, Harley Quinn, The Joker, etc.)
  2. Witch
  3. Animal (Cat, Dog, Bunny, etc.)
  4. Tie: Marvel Superhero (Deadpool, Spiderman, etc.) AND DC Superhero (Wonder Woman, Superman, excl. Batman)
  5. Vampire
  6. Video Game Character
  7. Slasher Movie Villain (Freddy, Jason, Michael Myers, etc.)
  8. Pirate
  9. Star Wars Character
  10. Zombie

Halloween isn’t just a holiday for kids and young adults, and this year plenty of adults will be getting in on the action. More than 76 percent of adults have already decided what to dress as this Halloween. While most adults will don a witch or pirate costume, with no surprise, more than four percent of older adults will turn to current events like the presidential election for their costume inspiration.

ADULTS 35+

  1. Witch
  2. Pirate
  3. Political (Trump, Clinton, etc.)
  4. Vampire
  5. Batman Character (Batman, Catwoman, etc.)
  6. Animal (Cat, Dog, Bunny, etc.)
  7. Tie: DC Superhero (Superman, Wonder Woman, excl. Batman) and Star Wars Character
  8. Tie: Ghost and Zombie
  9. Scary Costume/Mask
  10. Marvel Superhero (Iron Man, Hulk, Spiderman, etc.) 

PETS

Many families want the whole house dressed up on Halloween, including their pets. Sixteen percent of consumers plan to dress their pets in costume this year and 86.7 percent of those consumers already have a plan for their pet’s costumes. Pumpkin, hot dog and bumble bee are at the top of the list again this year.

  1. Pumpkin
  2. Hot Dog
  3. Bumble Bee
  4. Tie: Lion and Star Wars Character
  5. Devil
  6. Batman Character
  7. Witch
  8. Superman
  9. Action/Superhero
  10. Cat

The survey asked almost 7,000 consumers about Halloween costume plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.

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