Beyonce’s Blue Ivy Trademark Fight Continues

@Beyonce (Instagram)

Beyonce is facing a new challenge in her efforts to trademark the name of her daughter Blue Ivy.

She filed legal papers earlier this year to reserve the rights to her now 5 year old’s name for commercial use in the beauty and fashion industries.

Beyonce and her husband Jay Z (a.k.a. Shawn Carter) are in the process of trying to prevent others from using their daughter’s name.

The problem is it is upsetting the already previously formed Blue Ivy Company in Boston.

The Massachusetts-based business have argued the power couple have no right to block out “Blue Ivy Carter” because it’s too similar to their own name, which they had been using for 3 years before the child was was born in 2012.

It’s the second time the company has objected to Beyonce’s filings with the U.S. Patent and Trademark Office.  The singer previously lost her bid to secure the rights to “Blue Ivy” shortly after giving birth.

Now, TMZ is reporting The Carters have decided to add their last name to the trademark paperwork.

What do you think about this?  Should a parent be able to trademark a child’s name?

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Image courtesy of @Beyonce (Instagram)